Category: entrepreneur

What Is Like Being An Entrepreneur?  

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Being an entrepreneur can be an exciting and challenging journey. Starting a business from scratch requires courage, determination, and a lot of hard work. However, it can also be a highly rewarding experience, both financially and personally. 

What is an Entrepreneur?

An entrepreneur is someone who takes on the financial risk of starting and managing a business venture. They are often passionate about their ideas, willing to take risks, and highly motivated to succeed. Entrepreneurs come in all shapes and sizes, from solo freelancers to large-scale business owners. They create products, services, and companies that disrupt the market and change the way we live and work.

The Challenges of Being an Entrepreneur

Starting a business is not an easy task, and entrepreneurs face a range of challenges along the way. Some of these challenges include:

  1. Uncertainty: Entrepreneurs face a lot of uncertainty, especially when starting a new business. They may not know how their product or service will be received in the market, and they may not have a steady stream of income.
  2. Financial Risk: Entrepreneurs often have to invest their own money into their business, and they may need to secure funding from investors or lenders. If the business fails, it could lose everything.
  3. Time Management: Starting a business can be a full-time job, and entrepreneurs need to manage their time effectively to ensure that everything gets done.
  4. Work-Life Balance: Entrepreneurs often work long hours and may have to sacrifice time with their family and friends. This can lead to burnout and affect their mental health.

Tips for Being a Successful Entrepreneur

While being an entrepreneur can be challenging, there are ways to increase your chances of success. Here are a few tips to help you get started:

  1. Identify a Need: Make sure that there is a need for your product or service in the market. Conduct market research to understand your target audience and their needs.
  2. Create a Plan: Develop a business plan that outlines your goals, target market, marketing strategy, and financial projections.
  3. Build a Network: Connect with other entrepreneurs and business professionals in your industry. Attend networking events and join online communities to build your network.
  4. Be Adaptable: Be willing to adapt to changing market conditions and adjust your business strategy accordingly.
  5. Prioritize Your Health: Take care of your physical and mental health by exercising, eating healthy, and taking breaks when needed.

Being an entrepreneur is not for everyone, but for those who are passionate about their ideas and willing to take risks, it can be an exciting and rewarding journey. By following these tips and persevering through the challenges, you can increase your chances of success and build a thriving business. 

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

What is Success? 

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Success is a concept that has been the subject of discussion and debate for centuries. It means different things to different people, and its definition may vary depending on various factors such as culture, social status, and personal beliefs. However, one thing is certain – success is something that most people aspire to achieve in their lives.

At its core, success can be defined as the achievement of a goal or a desired outcome. It is the realization of one’s aspirations and dreams, whether they be personal or professional. While success can take many different forms, it is generally associated with positive outcomes such as happiness, fulfillment, financial security, and recognition.

One of the key factors that contribute to success is goal-setting. Without clear and specific goals, it can be challenging to determine what success looks like or how to achieve it. Goals provide direction and focus, allowing individuals to channel their energy and resources toward a specific outcome. However, setting goals alone is not enough – it is essential to take action toward achieving those goals.

Another critical element of success is perseverance. Achieving success often requires hard work, dedication, and persistence, particularly in the face of obstacles and setbacks. Those who persevere through difficult times and continue to work towards their goals are more likely to achieve success in the long run. It is also essential to remain flexible and adaptable, willing to adjust one’s approach as necessary to achieve the desired outcome.

Success is not just about individual achievement; it also involves the support and contribution of others. Building relationships and collaborating with others can provide valuable resources and support, as well as different perspectives and ideas. Networking and building connections can help individuals to achieve their goals more efficiently and effectively.

Success is a multifaceted concept that can be defined in various ways. However, there are common elements that contribute to achieving success, including goal-setting, perseverance, adaptability, and collaboration. Success is not something that happens overnight, and it requires hard work, dedication, and persistence. 

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

How To Challenge Yourself.

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Challenging oneself is an essential aspect of personal growth and development. It enables you to explore new possibilities, overcome obstacles, and reach your full potential. However, challenging oneself is not an easy task. It requires discipline, motivation, and a willingness to step out of your comfort zone. In this blog post, we will explore some ways to challenge oneself and achieve personal growth.

  1. Set Goals: Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals are the first step in challenging oneself. Goals give you a direction to focus on and help you to stay motivated. Identify what you want to achieve, break it down into smaller milestones, and set a timeline to achieve each milestone.
  2. Take Risks: Taking risks can be scary, but it can also be rewarding. Stepping out of your comfort zone and taking calculated risks is a great way to challenge yourself. Try something new, experiment with different ideas, and be open to feedback. Taking risks can help you discover your strengths and weaknesses and enable you to grow.
  3. Learn Something New: Learning a new skill or taking a course is an excellent way to challenge oneself. It can be something related to your work or something entirely new. Learning something new can boost your confidence, improve your knowledge, and open up new opportunities.
  4. Get Out of Your Comfort Zone: Your comfort zone is where you feel safe and secure, but it is also where growth stagnates. To challenge oneself, you need to get out of your comfort zone. This could mean doing something you have never done before, speaking in public, or confronting a fear. Getting out of your comfort zone helps you build resilience, develop confidence, and face challenges head-on.
  5. Track Your Progress: Tracking your progress is important in challenging oneself. It allows you to see how far you have come and gives you a sense of accomplishment. Keep a record of your achievements, setbacks, and lessons learned. Use this information to adjust your goals, refine your approach, and keep moving forward.
  6. Surround Yourself with Positive People: Surrounding yourself with positive people can be a great motivator in challenging oneself. Seek out people who inspire you, support your goals, and challenge you to be your best self. Positive people can provide encouragement, feedback, and accountability when you need it.

Challenging oneself is a vital aspect of personal growth and development. It requires discipline, motivation, and a willingness to step out of your comfort zone. Setting goals, taking risks, learning something new, getting out of your comfort zone, tracking your progress, and surrounding yourself with positive people are all ways to challenge oneself. 

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

What Does Women In Business Mean? 

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What Does Women In Business Mean? 

Throughout history, women have faced various challenges in pursuing their dreams and ambitions. However, over the years, women have broken barriers and proved that they are equally capable of achieving success in various fields, including business.

Today, women entrepreneurs are making significant strides in the business world, starting and running successful enterprises, creating jobs, and contributing to the economy.

Progress Made by Women in Business

The number of women entrepreneurs has been steadily rising over the years, and they are making significant contributions to the economy. According to the 2019 State of Women-Owned Businesses Report, the number of women-owned businesses grew by 58% over the past 11 years. The same report also showed that women-owned businesses generated $1.9 trillion in revenue and employed over 9 million people in the United States alone.

Women entrepreneurs are not only starting new businesses, but they are also taking the lead in established organizations. In 2020, women held 41 CEO positions in Fortune 500 companies, which is a record high. Women in business are also breaking the glass ceiling in male-dominated industries, such as technology and finance, and paving the way for future generations of women.

Challenges Faced by Women in Business

Despite the progress made by women in business, they continue to face various challenges. Some of the challenges include:

  1. Gender Bias: Women entrepreneurs often face discrimination and bias, which can hinder their progress and success.
  2. Access to Capital: Women entrepreneurs find it challenging to access funding for their businesses, as many investors are more likely to invest in male-owned businesses.
  3. Work-Life Balance: Balancing work and family can be challenging for women entrepreneurs, especially those with young children.
  4. Lack of Role Models: Women entrepreneurs often lack role models and mentors, making it challenging to navigate the business world.
  5. Social Expectations: Women entrepreneurs are often expected to conform to social expectations and stereotypes, which can limit their progress and success.

How to Support Women in Business

Supporting women in business can help address the challenges they face and create an environment where women can thrive. Some ways to support women in business include:

  1. Investing in Women-Owned Businesses: Investing in women-owned businesses can provide much-needed funding and support for women entrepreneurs.
  2. Mentorship and Networking: Providing mentorship and networking opportunities can help women entrepreneurs navigate the business world and connect with other professionals.
  3. Challenging Gender Bias: Challenging gender bias and discrimination can help create a more inclusive and equitable business environment.
  4. Promoting Work-Life Balance: Promoting work-life balance and flexibility can help women entrepreneurs balance their work and family responsibilities.
  5. Celebrating Women in Business: Celebrating the successes of women in business can help inspire and motivate future generations of women entrepreneurs.

Women have made significant progress in the business world, but they continue to face challenges such as gender bias, lack of access to funding, and social expectations. Supporting women in business can help create a more inclusive and equitable business environment, and empower women to achieve their dreams and ambitions. 

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

Time Management: The Key to Success

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Time is a valuable resource, and managing it effectively is crucial for success in both personal and professional life. With the fast-paced and demanding nature of our daily lives, it’s easy to feel overwhelmed and like there are not enough hours in the day. However, by adopting a few simple time management strategies, you can increase your productivity, reduce stress, and achieve your goals.

Set Priorities: Start by identifying the most important tasks and prioritizing them. Focus on completing high-priority tasks first, and don’t let low-priority tasks distract you.

Create a To-Do List: Write down all the tasks you need to complete, and prioritize them in order of importance. This will help you keep track of your progress and ensure that you don’t forget anything important.

Use a Calendar: Plan your day, week, and month in advance, and schedule time for both work and leisure activities. This will help you avoid overloading your schedule and ensure that you have time for self-care and relaxation.

Minimize Distractions: Turn off notifications on your phone, close your email program, and eliminate other distractions while you’re working on important tasks. Focus on one task at a time, and avoid multitasking.

Take Breaks: Regular breaks can improve your focus and productivity. Take short breaks every hour or so to stretch, grab a snack, or simply step away from your work.

Learn to Say No: Saying no to low-priority tasks and distractions can free up more time for important tasks. Learn to prioritize your time and focus on what’s truly important.

Evaluate and Adjust: Regularly review your time management strategies and make adjustments as needed. Remember that what works for one person may not work for another, so be open to trying new techniques and finding what works best for you.

In conclusion, effective time management is about setting priorities, using tools and techniques to stay organized, and taking care of your physical and emotional well-being. Following these tips can increase your productivity, reduce stress, and achieve your goals. Start managing your time effectively today, and watch as your success grows!

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

How To Be Successful As An Entrepreneur

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Over the years I have built my life the way I envisioned it. Since being single, I reflected on what success looks like. It looks different for everyone. 

Many times people struggle with success and entrepreneurship. There is no easy recipe or one thing to do in order to achieve goals. Rather, it is a combination of things. 

  • You have to be able to work on yourself constantly and accept criticism. 
  • Admit you are wrong when you are 
  • Set your own personal goals and hold yourself accountable
  • You have to have action plans and steps. 
  • You have to learn how to manage time. 
  • You have to be able to have systems in place. 
  • Say no to things more often, without feeling guilty. 
  • Outsource and delegate. 

All of these have happened over the years one at a time. Each item takes time to overcome and you should take the time to celebrate your wins. 

As I continue to grow my agency, I have been lucky and blessed to meet some amazing contractors that have allowed this vision to come to life even more. 

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

Why Everyone Needs A Therapist. 

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I have seen a therapist over the years, simply because I struggle with overthinking and anxiety. It has always been an issue for as long as I can remember, but sometimes when life gets hard it comes out more than before. 

I just started seeing a new one recently. I have learned a lot and grown as a person over the past few months. As an entrepreneur and single mom, I worry, overthink, and want to fix everything. I am sure many of you can relate. 

The thing is, I can’t do those things and need to work my way around these issues. I truly believe in personal development. I am here to share with you that you can overcome anything, as long as you put in the work. I want to make an impact in my life, my son’s life, and my friends. 

What I am learning is there are things that I can not control and things that I can. As I get older I realize this more and more. I know that I have to let go. 

I also read this great book and did a book review with my therapist. I highly recommend reading it if you are struggling with your anxiety. It helped me to train my brain to think differently and to turn negatives into positives. Rewire Your Brain: Think Your Way to a Better Life

It doesn’t matter if you think life is fine or not, seeing a therapist helps to understand more about you and how to deal with anxiety. 

I love learning more about myself and arriving at my own solutions. My therapist never told me what to do, but rather how to look at things differently and that I have the power to make my own decisions. 

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

A Reflection of 2022 As A Single Mom

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As 2022 comes to an end, I want to take a minute to look back on the year. This year has been an incredible year. I remember when my brother told me that my 30s are about finding myself. 

He couldn’t be more right. I have really found myself and my calling. I have grown in all areas. I can honestly say that I feel my best right now. 

I am happy and content, but with that came a lot of ups and downs because that is life. 

I like to talk about positives and negatives because so many can relate.  However, let’s talk about growth because this seems to be my favorite topic. 

  • I have grown my client database and my team this year. We have just under 10 contractors for my agency Visions2images.com. It has been incredible to scale and systemize items. 
  • I love being able to provide for my family, but also for others. I know that my contractors are excellent and I feel great providing for them. 
  • I was able to give back to many organizations this year. Some of my favorites are Akron Autism, Soroptimist, Empowered Sports, and Redemption Church. 
  • I started to redecorate my house.  I am now in the process of redecorating my office space (more to come soon on that). 
  • I have built amazing friendships and partnerships over the year. I am truly thankful for the support and love in the community and life! 
  • Antonio has been doing AMAZING and thriving in all areas. I am excited to see him grow and blossom in the coming year. It has been so inspiring to hear him speak these days. I look forward to having more conversations with him. 

Don’t get me wrong, there were some issues that rose this year, but like anything, in life, we move past it and keep chugging along. Whatever life throws at you, you got this. 

I am looking forward to a New Year simply because we have so many amazing launches and ideas coming your way soon.

Here is to another great year! Cheers.

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

How To Appreciate A Single Mother

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Single moms aren’t appreciated enough! It is dang near impossible. We are rockstars, we manage EVERYTHING. 

Look single moms have to do it ALL. Whenever something breaks, I fix it. I have to problem-solve and make 100% of my own decisions. These are not necessarily bad things but can build up over time. Sometimes, we just want someone to vent to.. Or get support from. 

The bottom line is that single moms should be appreciated more. I see this daily, they work SO hard and are not appreciated enough by friends, families, or even kids. If you know a single mom, take some time to read what you can do to send appreciation; she will LOVE it. 

How can you send appreciation to a single mom? 

  • Send candy and wine, always 
  • Send words of encouragement  
  • Offer to babysit 
  • Call to let them vent 
  • Pay for a massage 
  • Order coffee 
  • Take out to dinner 
  • Cook dinner for someone
  • Netflix and chill 
  • Take a night out 
  • Send a gratitude card or post 

It might seem like single moms have it together from the outside, but on the inside, we are EXHAUSTED. Sometimes, we just want a break or support. 

Send help always, send appreciation. Give to receive.

If you know a single mom, take some time to read what you can do to send appreciation; she will LOVE it. 

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

How To Enjoy Single Mom Life In Your 30’s

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I’m having an open mind about a lot of things lately. I’m working on finding new things to try and do. Life is an adventure and we have to keep up with it. Since being single, I have felt free to enjoy new things and learn more about myself. It is always essential to have ‘me’ time or even days whenever possible. 

Here are the things that I have done AND LOVED. Make sure to find your personal growth and success in yourself and not someone else. The more you learn about yourself the better your life can truly be. I like to be adventurous and spontaneous and feel like I missed out on some of that! I even learned that I am highly competitive! 

Engage Virtual Range: I truly love their mission and love their brand. I enjoyed the different virtual ways of shooting guns. I left feeling more confident than I did coming in. I highly recommend going here with friends and family; it is such an enjoyable time and different. 

Chess: This one is something that I never thought I would EVER enjoy. However, it helps me to think differently. I was even able to use the strategy piece in my career. Though I have not won a game yet, I enjoy the challenge. 

Axe Throwing: I have been wanting to do this for a long time. Over vacation, I did this spontaneously. Again, this one took a bit before I had it narrowed down, but once I did I hit the bullseye every single time. I highly recommend doing this! 

Arcade: I love taking my son to an arcade, it is so much fun for both of us! I am finding that I enjoy being competitive. I really liked the basketball game! I surprised myself with how good I was! 

Day Club: When I was in Vegas last year, I went to a day club and EDM concert. This was beyond fun, I really enjoyed this new experience and highly recommend it. 

Rock climbing: I did this at one of my son’s events. It was a small rock climbing experience, and I want to do a larger one but for now, this was a great experience. 

EDM: Electronic Dance Music. I was recently introduced to this too. I love to dance so this helped me bring out new passion and fun into my daily work mode. 

Painting: I have always had a creative side to me and I have missed creating new art. I realized that this helps me release my thoughts and emotions and I need to do it more often. 

Zumba: I have done this over the years, but recently when I did this over the summer, it was something else. I appreciated it in a different way than ever before. It felt good to get out there and work out. 

Rage Range: When I was home in Rochester, there was a rage where my friend and I broke a glass. It was such a HUGE stress release! We threw the glass, and use sledgehammers. I highly recommend trying this!  

Drum Fit: This is something new that I have not heard of before. It is kind of like Zumba, but instead, you use an exercise ball and drumsticks while dancing. It really is great cardio, which I did not expect! 

Boxing: This one was way outside of my comfort zone. However, it was fun and I enjoyed learning about it. 

I plan to try:  

  • Zip lining 
  • Sky diving 

What are you planning on trying? 

Life is about constantly growing in all areas of your life and most importantly having fun. I want to keep trying new things and learn more about myself.

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days