What Is Like Being An Entrepreneur?  

Being an entrepreneur can be an exciting and challenging journey. Starting a business from scratch requires courage, determination, and a lot of hard work. However, it can also be a highly rewarding experience, both financially and personally. 

What is an Entrepreneur?

An entrepreneur is someone who takes on the financial risk of starting and managing a business venture. They are often passionate about their ideas, willing to take risks, and highly motivated to succeed. Entrepreneurs come in all shapes and sizes, from solo freelancers to large-scale business owners. They create products, services, and companies that disrupt the market and change the way we live and work.

The Challenges of Being an Entrepreneur

Starting a business is not an easy task, and entrepreneurs face a range of challenges along the way. Some of these challenges include:

  1. Uncertainty: Entrepreneurs face a lot of uncertainty, especially when starting a new business. They may not know how their product or service will be received in the market, and they may not have a steady stream of income.
  2. Financial Risk: Entrepreneurs often have to invest their own money into their business, and they may need to secure funding from investors or lenders. If the business fails, it could lose everything.
  3. Time Management: Starting a business can be a full-time job, and entrepreneurs need to manage their time effectively to ensure that everything gets done.
  4. Work-Life Balance: Entrepreneurs often work long hours and may have to sacrifice time with their family and friends. This can lead to burnout and affect their mental health.

Tips for Being a Successful Entrepreneur

While being an entrepreneur can be challenging, there are ways to increase your chances of success. Here are a few tips to help you get started:

  1. Identify a Need: Make sure that there is a need for your product or service in the market. Conduct market research to understand your target audience and their needs.
  2. Create a Plan: Develop a business plan that outlines your goals, target market, marketing strategy, and financial projections.
  3. Build a Network: Connect with other entrepreneurs and business professionals in your industry. Attend networking events and join online communities to build your network.
  4. Be Adaptable: Be willing to adapt to changing market conditions and adjust your business strategy accordingly.
  5. Prioritize Your Health: Take care of your physical and mental health by exercising, eating healthy, and taking breaks when needed.

Being an entrepreneur is not for everyone, but for those who are passionate about their ideas and willing to take risks, it can be an exciting and rewarding journey. By following these tips and persevering through the challenges, you can increase your chances of success and build a thriving business. 

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

How A Single Mom Does It All: I outsource

When I first became a single mom, I thought to myself how am I going to be able to get all the things done… You know the lawn, dishes, cleaning, laundry, work, parenting, etc. The list goes on and on. The struggle was real. I was on a strict budget and could not afford all the things that I wanted.

Now that I have taken control of my life, I am able to manage it much easier and focus on how to manage my time much more efficiently so I am not doing all the things. 

The key to single parenting is OUTSOURCING. 

  • Pet sitting: If I am going away or out of town, I totally let my friend watch my dog(S) while I am away. I used to have two dogs and it made traveling so much easier. She would watch them and I wouldn’t have to worry about putting them in the kennel. Now that I have one dog, I still sometimes ask her to watch Bella. 
  • Cleaning: YES. I outsource cleaning. I have a cleaning lady come once a month and do deep cleaning. This helps to ensure that we are getting in all the cracks and grains that I don’t clean every day. This has been a huge lifesaver for me. She comes for about two hours a month and it really knocks a lot off my plate. 
  • Babysitter: Again, this is awesome to have! When I first got divorced, I was nervous and scared to have someone else watch my boy. However, now I have so many great people that I can depend on and rely on that I feel great about having some adult time. 
  • Lawn guy: This is perfect, he will do my grass, leaves, and even snow. He covers my yard all year round. I highly suggest outsourcing this. 

I have learned that my time is valuable and I love being able to get things off my plate. 

What I outsource in business 

  • Accounting: If you know me personally, you know that math is my weakness. I am NOT good at all with this. I have found that my anxiety is WAY lower when I have someone doing this for me. 
  • CPA: Well, if I do not do the accounting, then I wouldn’t take on the CPA role either. I outsource this and have never looked back since then. I love that my CPA has helped me to create a great system to pay quarterly taxes and get the best bang for my buck.
  • Admin work: I learned a long time ago, that admin work takes up a ton of time. This was one of the first things that I outsourced. I love that I can have someone work on contracts, proposals, and other items so that I can have more time with my clients. 
  • Creative tasks: Just this past year, I started to hire and take on team members for writing, design, and website development. If I wanted to grow my company, I needed to be able to have a team to assist.

I didn’t grow any of this overnight. You might not need all the help, but I know that my time is valuable. Figure out what you can outsource, and make it happen. 

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

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The Easy way to send Thanks!

I love being able to send quick little appreciation gifts to clients, podcast guests, vendors, contractors, etc. 

I found this super easy way to send a gift! Build strong business relationships through efficient, personalized and thoughtful gestures of appreciation.

It is easy to send your gifts digitally with Thnks!!

You can send gifts from Starbucks, Dunkin, Amazon, Grubhub, Chipotle, Olive Garden, Buffalo Wild Wings, Jamba, Dominos, Panera, California Kitchen Pizza, IHOP, Taco Bell,  and many more!

This is one of my favorite ways to send gifts since it is easy and comes with many different options. Go ahead and someone you appreciate them! 

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

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How Childhood Has Helped Me Grow

I used to feel like the outcast of my family. My brothers and father are engineers. I always say they have the brains… & I  have the creativity genes. 

Throughout my childhood, I loved dance, photography, arts, painting, etc. In fact, I always created the dance flyers and programs! 

I taught dance for a short time in my life. What I realized was that I LOVED seeing the vision come to life; I saw dance moves go along with the music. It brought me so much joy; I guess you can say I had creativity when I was born. 

This journey has taken me to where I am today. I love that I was able to create a vision for my clients.

Meet Susie Liberatore

As an Art Director with over 10 years of experience in the agency and corporate world, I saw global and local clients missing out on so many opportunities to get leads because of inconsistent branding. My goal is to help them generate new clients with my strategic processes. I help businesses NOT waste time or money and provide the highest quality design and service. As a single mom to an autistic child, I know how valuable time and money are. 

The Ultimate Branding Guide to Win New Clients in 7 Days

The Best Client Gifts to Send.


It is so important to let people know you appreciate them and care for them. We shouldn’t just send gifts at holiday times. I have been sending gifts to my clients every couple of months to let them know I am thankful for them. 

I love sending client gifts, or vendor gifts. These are a few of my favorite gifts that I give, that people have raved about. 

gift box with postcard and bow
Photo by Gabby K on Pexels.com

Graphique Navy Stripe Hard Bound Journal, 160 Ruled Pages, Blue & White Striped Inspirational “Make Things Happen” 

A Year of Positive Thinking: Daily Inspiration, Wisdom, and Courage

RYVE Motivational Calendar – Daily Flip Calendar with Inspirational Quotes

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses’ visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

The Ultimate Branding Guide to Win New Clients in 7 Days