Difference Between a Blogger and an Influencer

Talk about blogging and influencers right now has skyrocketed. It is a hot topic. Many millennials do this to earn cash, and it is quite an effective way to make money.

There is a huge difference between bloggers and influencers. I consider myself both. I have multiple streams of income; both of these are my side gigs.

A blogger is someone who blogs. I know, duh, right. An influencer is someone who is influential online and shares products or services to their audience on one or many platforms. It depends on what the client wants. A blogger can be an influencer if they have an influential blog. The two can honestly go hand in hand, but sometimes people might want one or the other.

If brands want to be seen on social media, they will most likely hire an influencer. However, sometimes they want more than that such as a blog post. The best part about this is that it can lead to affiliate links, which in turn also adds another revenue of income. It’s like a three-way system. Do you see what I mean?

In the blogging world, influence is measured by the number of monthly visitors and engagement. Engagement means shares, comments, clicks, etc. People aren’t always concerned about your social media following but would rather have a high level of engagement over anything else.

However, just because you have a blog, doesn’t mean you’re an influencer.

What Is An Influencer?: You have seen celebrities get used as influencers: Oprah, Rush, Kim Kardashian.  From a brand perspective, this method is powerful since the influencer can transfer their story and knowledge to their audience.

Most of us, though, have the expertise and a personality which is an excellent benefit for influencers. If you do not have a fun, humorous personality, then being an influencer might not be for you.

  1. Focus On Your Niche: It’s ok to have varied interests but make sure your niche is defined. Having this narrow field established is critical to know your audience and what they are looking forward to the most in your posts.
  2. Include Yourself In Your Visual Content: Audiences connect with people, so that means your personality and imagery matter the most. Put yourself out there, and do custom photos. You don’t need to be in every picture, but avoid the use of stock images on your posts.
  3. Keep It Real: Authenticity is key with being an influencer and even a blogger. People can’t connect if you aren’t unique and personal. It is a proven fact. Keep your wording with posts and always follow disclosure information rules.
  4. Engage With Your Audience: People who follow you want to connect with you. You have something interesting to say that they like. Reach out and give them a chance to communicate with you. Something as simple as commenting is important.  

Here are links for some of my favorite influencer programs:

Influencer marketing is one of my favorite ways to make money. I love being able to share custom stories and images on my social media platforms (and even blog). Are you looking to get started with influencer marketing? Shoot us a message for some additional tips.


** This post also contains affiliate links and I will be compensated if you make a purchase after clicking on my links.

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